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Make the processes _optional_. Share what you expect from the process But more importantly, share _why_ of the process. People will understand it and adapt themselves and their needs to the reason behind When a process is about the team and not the individual, it brings purpose
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Optionally brings feedback. If a process doesn't work, by being optional you get the instant feedback of not being used because it doesn't fulfill a need. By forcing it, you just lose perspective about what works and what doesn't. Optionally enable Fast Flow of Change.